Amazon found that every 100ms of latency cost them 1% in sales. Google confirmed that a half-second delay in search results caused a 20% drop in traffic. These aren't hypotheticals — they're measured, repeated, and verified. Speed is not a nice-to-have. It's the single biggest lever you have for conversion rates.
What sub-second feels like
When a site loads in under a second, something changes in the user's brain. There's no moment of waiting, no flash of unstyled content, no layout shift. The page just appears. It feels native — like an app, not a website. That feeling of instant response builds trust before a single word is read. MigrateDash clients routinely achieve Time to First Byte under 50ms — that's 10-20x faster than their old WordPress setup.
